SOUTH AFRICAN BREWERIES – PRICE IT RIGHT CAMPAIGN
Date: 2015 – 2017
Concept: To reward SAB tavern owners with the chance to win loads of prizes and the grand prize of a brand new Nissan NP 200 Vehicle. This roadshow travels through 5 different towns over 2 weeks: George, Port Elizabeth, East London, Queenstown and Aliwal North.
The concept is to align the customers in store pricing with recommended retail pricing from SAB. We as Inspiration were tasked with transporting the guests to the venue, conceptualising the Audio Visual aspects, and ensuring all the event elements are seamlessly woven together to create the perfect experience.